Mixpanel provides internet application creators with a better, more in depth way to review how their application fairs with the end user. Rather than measuring page hits, Mixpanel actually takes activity into account. The tools available monitor how users interact with an application. This information can help the creators determine whether or not a change or update needs to be made and how to approach the task. Mixpanel shows the user events, recording them using a line graph and dates. The user can see exactly when someone used their site or application and monitor how frequently they returned. The chart also helps users look for peak days to see what may have been different during those times.
Mixpanel was created by Tim Trefren and Suhail Doshi. It was intended to provide real time web analytics services that included a lot of detail and insight for the user. The site received financial backing in 2009 and 2010. In July of 2001, Mixpanel began tracking one billion actions every month. This milestone stands as an indication of how popular this valuable tool has become. Mixpanel has raised over $1.75 million from Birch, Levchin, Sequoia Capital, and Keith Rabois.
Any developer or website owner wants to know how their product is doing. Some tools measure this in vague terms, such as through unique hits to a website. Mixpanel provides much more insight by showing the user not only who is checking out their online product, but when they are doing it and what they are doing with it. Users can scan visitor activity and also check for repeat visitors.
Mixpanel is easy to use, which can help speed up the process of evaluating the functionality of an online application or website. The information is provided in clear, concise ways. Users can review line charts that use color variations to make the data easy to discern. A similar format helps users monitor the success of email campaigns. User scan also get a closer look at how each component offered by their product measures up in the eyes of the end user.
A new user can become a Mixpanel member by clicking on the blue “Sign Up” button found at the top right hand corner of the homepage. The registration form is kept simple, requiring a first and last name, email address, and password. After entering the information and clicking the green “Sign Up” button at the bottom of the form, the user is provided with access to a live help chat as well as a script that must be embedded into their website to begin monitoring activity and collecting data.
Mixpanel offers users a free account when they visit the site. This membership includes 10,000 data points. A single data point is used every time the user tracks an event. Events include any kind of activity on the site they are monitoring (such as a user comment posted, a song or video played, etc). Users can earn 100,000 additional points by becoming a Mixpanel partner and adding the application’s badge to their homepage. 5,000 data points are awarded when the user refers someone they know and the referred individual creates an account. Users can also choose to purchase more points on a monthly basis. The free membership always includes 10,000 points. A Basic membership upgrades to 100,000 data point per month for about $50. A Startup membership costs about $150 and upgrades to 500,000 points. The Business membership costs around $350 and raises that to 2,000,000 data points. A Premium account costs about $1,000 per month and upgrades to 8,000,000 points. The Enterprise runs over $1,500 per month and provides 20,000,000 monthly data points. A deep high volume discount is available for purchases of 50,000,000 data points and up, but the user will need to contact Mixpanel for pricing.
Anyone with a website can benefit from using Mixpanel. The tools available provide a wealth of in depth information about user activity that a website owner can use to improve their business. Of course the more traffic (and visitor activity) a site sees, the more expensive Mixpanel will be. The many account options also make it easy for users to fit Mixpanel into almost any budget.